A NEW CHAPTER.
WE ARE
PROVISUAL®
AI LABS

AI brand films, campaigns and whole worlds — built in days, not months. AI didn't replace the craft. It armed it.

Explore AI LabRequest a Sample
PROMPT
Concept & Exploration
The new blueprint. Text-to-image for early concepts, mood boards and visual direction. We translate briefs into images in hours, not weeks — exploring ten ideas before committing to one.
Days
Not quarters
10×
More directions explored
4K
Native delivery
25 yrs
Of craft behind every frame

01·Industries we serve.

09 industries
Beyond architecture. The same craft, pointed at anything a brand needs to sell.
AI Infrastructure & Data Centers
— 01
AI Infrastructure & Data Centers
Power, scale and uptime — made cinematic. Preconstruction and investor films for the campuses behind AI.
Explore the vertical →
Real Estate & Developments
— 02
Real Estate & Developments
The building, before anyone can visit it. Films and stills that sell off-plan.
Explore the vertical →
Automotive
— 03
Automotive
The car, before the prototype. Campaign film and stills straight from a design file.
Explore the vertical →
Yachts & Marine
— 04
Yachts & Marine
Yachts that sell at the render stage. Light, water, motion — before the hull exists.
Explore the vertical →
Private Aviation
— 05
Private Aviation
Private aviation, shot without a hangar. Cabin to tarmac, fully generated.
Explore the vertical →
Hospitality & Resorts
— 06
Hospitality & Resorts
The stay, sold before check-in. Atmosphere no booking engine can convey.
Explore the vertical →
Product Design
— 07
Product Design
The product, before the first unit ships. Hero shots and motion from a CAD file.
Explore the vertical →
Fashion & Luxury Brands
— 08
Fashion & Luxury Brands
Campaigns with no set, no shoot, no crew. The world built to fit the garment.
Explore the vertical →
Immersive Brand Experiences
— 09
Immersive Brand Experiences
Brand worlds you can walk through. Built, not booked.
Explore the vertical →

02·AI Labs Outputs.

Selected AI work across industries — vision films, campaign stills and motion. Every output reviewed by a Provisual lead.
Meridian
Meridian
AI INFRASTRUCTURE · TECHNICAL FILM
Aélia
Aélia
INTERIOR DESIGN · FILM STUDY
A Door Left Open
A Door Left Open
CULTURAL · FILM STUDY
Marena
Marena
RESIDENTIAL · DEVELOPER FILM
Mugler
Mugler
FASHION · CAMPAIGN FILM
Joby
Joby
AVIATION · VISION FILM
Club Ember
Club Ember
LIFESTYLE · MOTION SEQUENCE
Autocity Navidad
Autocity Navidad
CAMPAIGN · SEASONAL EDIT
Falcon 10X
Falcon 10X
AVIATION · VISION FILM
Jacquemus
Jacquemus
FASHION · CAMPAIGN FILM
Nothing
Nothing
IMMERSIVE · SIZZLE FILM
USD Int
USD Int
INTERIOR · ANIMATED LOOP
El Paso
El Paso
CONCEPT · ARCHITECTURAL FILM
Cupra GT
Cupra GT
AUTOMOTIVE · VISION FILM
Solara
Solara
AI INFRASTRUCTURE · BRAND FILM
AMG Black Series
AMG Black Series
AUTOMOTIVE · TRACK FILM
Pardo
Pardo
YACHTS · VISION FILM
Hillcrest
Hillcrest
NEIGHBOURHOOD · CHARACTER STUDY
Levana
Levana
INTERIOR DESIGN · HOTEL FILM
Valor Crossing
Valor Crossing
AERIAL · ARCHITECTURAL FILM
Panoramic II
Panoramic II
IMG2IMG · BRANDED ENVELOPE
Keystone
Keystone
AI INFRASTRUCTURE · SITE FILM
Sanlorenzo
Sanlorenzo
YACHTS · VISION FILM
Botanic
Botanic
CONCEPT · ARCHITECTURAL FILM
Vector Logistics Park
Vector Logistics Park
INDUSTRIAL · DEVELOPER FILM
See the full body of work.
8 case studies · 20 films across industries — brief to delivery.
Explore the portfolio →

03·From a brief, a campaign.

interactive
The other side of the lab: how little we need to start.

Give us a set of rough sketches, a reference, an idea. Drag the timeline and watch it become photoreal, expand into every variation and format, and finish as a multi-camera commercial — a whole campaign from one brief. Pick an industry; the same engine runs them all.

client sketch setphotoreal render
Step 01 · The brief
A set of sketches, a rough idea.
Whatever the client hands over.
1Pick an industry
One brief in, a whole campaign out. More industries coming online — automotive is live.
2Drag the timeline — brief to campaign
01
The brief
02
Realized
03
The assets
04
The film

04·AI Services.

06 tracks · production-ready
AI-accelerated production tracks, all delivered under Provisual's quality standards. Same teams, same QC, faster.
AI-Enhanced Architectural Stills
We transform approved 3D renders into richer, more atmospheric visuals while preserving the architecture, materials and design intent.
Cinematic AI Videos
Short, high-impact videos created from still images or 3D scenes, adding camera movement, mood, atmosphere and storytelling.
Custom AI Characters
Realistic characters designed for each project, including lifestyle scenes, specific actions, wardrobe, age, style and brand tone.
Lifestyle Scene Integration
We integrate people, emotion and daily-life moments into architectural environments to show how spaces are lived, sold and remembered.
Concept & Mood Exploration
Fast visual exploration for campaigns, amenities, interiors, products or branded worlds before committing to full production.
Hybrid 3D + AI Campaign Assets
Marketing-ready visuals and videos combining 3D precision with AI speed, created for real estate, hospitality, automotive, luxury brands and beyond.

05·Method.

interactive
You direct, AI assembles. The same four stages as our core studio, accelerated.

A live look at one of our workflows. Choose a cast and a mood, then drag the timeline: a bare 3D wireframe is rendered, brought to life, and packaged for every channel. This is a single scene — one of countless moods, casts, formats and stories we produce on demand.

3D wireframe foundationA couple at golden dusk
Stage 01 · Foundation
Your bare 3D wireframe.
The honest starting point: structure, nothing else.
1Cast your scene
Cast
Mood
Change either and the scene re-renders from the wireframe. 16 combinations, each alive in 4K.
2Drag the timeline to produce it
01
Foundation
02
Amplification
03
Story
04
Delivery

06·About.

The lab · since 2024
A new chapter for Provisual — same studio, same standards, expanded capabilities through AI.

AI Labs is the research and production arm of Provisual — where 25 years of CG craft meet generative AI.

We don't replace renderers with prompts — we hand them a faster brush. AI explores, multiplies and recovers detail. The judgment stays human.
Every output is signed off by a Provisual lead. Same bar as the rest of the studio — more options on the table, none of the slop.
FAQ

The AI Questions.

Quality · IP · Speed · Custom
Yes. Every AI-assisted output is directed, curated and reviewed by our team. We don't rely on automation — we control the result. What you receive is always production-ready.
Generic tools generate images. We build visual assets. Our process combines 25+ years of 3D experience with AI workflows, ensuring consistency, realism and architectural accuracy — not random results.
Yes. We adapt every output to your brand, project and visual language. AI becomes an extension of your identity — not a limitation.
Absolutely. All materials are handled with strict confidentiality. Your assets, references and projects remain fully protected at every stage.
Concept exploration happens in hours, not weeks. Final production can be reduced by 30–60% depending on scope — without compromising quality.
When you need speed, flexibility and high-impact visuals. From early concepts to final marketing assets, AI expands what's possible without increasing production complexity.

Provisual Operating System

Most studios rent this.We built ours.

See the whole system →

The industry standard

A drive for the files. A mail thread for the notes. A spreadsheet for the dates. A quoting tool that knows nothing about production. Four generic apps, each good at one thing, none of them aware the others exist.

So somebody copies between them by hand, all day. That is where a brief gets lost, where a note never reaches the artist, and where a change nobody agreed to shows up on the invoice. It is almost never the rendering.

What we built instead

We took what works from each and built one system where the parts are wired together. Your approved quote becomes the production plan. The plan opens your room. Your mark on a render becomes the artist’s task. The delivery closes the invoice.

Nothing is copied from one place to another, because there is no other place. That is the advantage: not a nicer render, a job that cannot quietly fall through the gap between two apps.

01Quoteapproved by you
02Production planevery piece, dated
03Your roomopens on its own
04Your markbecomes the task
05Deliverycloses the invoice

PRODUCTION · ADAMANT TOWER11 / 11

InputKOBLR1R2R3FIN
EXT-STILL-01-plaza (Plaza level)
Your OK
EXT-STILL-02-podium (Podium, dusk)
Your OK
EXT-STILL-03-skyline (Skyline, north)
Delivered
INT-STILL-04-lobby (Lobby)
R1 · due 04.09
INT-STILL-05-sky-lounge (Sky lounge)
R1 · due 04.09
INT-STILL-06-unit-a (Model unit A)
Blockout
ANIM-07-approach (Approach, 20s)
Blockout
EXT-STILL-08-aerial (Aerial, north-east)
Your OK
INT-STILL-09-fitness (Fitness)
R1 · due 04.09
INT-STILL-10-pool-deck (Pool deck)
Blockout
ANIM-11-lobby-walk (Lobby walk, 15s)
Blockout

REVIEW · R2 COLOR · V14 marks

1
2
3
4
1Cladding on the left bay reads too warm.answered
2This tree is taller than the canopy spec.answered
3Thin out the planting on the right.answered
4Water is too still. Needs movement.answered

STUDIO STATEupdated daily

Active projects
27
at least one piece in production
90d+23%20–28
On the bench now
14
of 36 on the active roster
90d-22%7–18
Pieces this month
67
+34 vs last month
90d+86%36–67
Quote pipeline · draft → sent → won6 · 31
DRAFT1
SENT6
WON31
Active projects · days running27 · 5 > 90d
P2489182d
P2497173d
P2512154d
P2528118d
P253691d
P254384d
P255163d
P256055d
P256442d
P257115d

CLIENT ROOM · NORTHBANKyour login

P2543 · in progress

Adamant Tower

Contracted scope

Exteriors, lobby and amenities · 11 pieces

PV-Q-2026-0117 · approved 12.05.26

ER

Your contact at Provisual

Elena Ruiz · project manager

11pieces
3delivered
2waiting for your OK
04.09next delivery

Project account

QuotedPV-Q-2026-0117
Invoiced50%
Paid50%
Open balance50%

Recent activity

Sky lounge moved to R1 colour22.08
Lobby moved to R1 colour22.08
Skyline delivered · 5K master19.08
Podium passed to your review18.08
Cameras locked · blockout signed off11.08

01

Every piece, every stage, dated

A project is not one deliverable: it is forty moving parts. Each one carries its stage, its due date and the person holding it. Cameras and architecture lock at blockout, so from there on a change is agreed and priced before it is done, never discovered on the invoice.

02

Your notes land on the image

You draw straight on the render. The mark stays anchored to that frame and our answer stays attached to the mark, so nobody is hunting for the third one from the left in the email from Tuesday. Every round is versioned: what you asked, what changed and who signed off are still there six months later.

03

The studio measures itself

Every stage change, every handoff and every approval writes a line. Not for a report: so the answer to where your project stands takes four seconds instead of four emails. It is what turns twenty-five years without a missed deadline from a claim into something we can show you.

04

You get a key, not a status call

Your own room in our system: what you contracted, who your project manager is, what stage every piece is at, what has been invoiced and what is still open. The same numbers we run the studio on are the ones you see, from the day we start.

2,741
events on the record
821
in the last 30 days
38
AI agents on the roster
51
processes running alone
0
missed deadlines in 25 years

07·Let's make
something impossible.

Bring us the idea, the brand, the deadline. We direct it and produce it with the best artists in the world — and reply within four hours. For press or careers, email us directly.

Tell us about the project (scope, timeline, budget) *
Name *
Company name
Email *