Provisual AI Labs — automotive

The campaign before the car exists.

Launch films, studio stills and location work — built from design data, not a camera truck.

Let’s make something impossible
The stakes

Your car is a secret until launch day. We build the full campaign while it’s still a file.

The reveals
CUPRA GT
CUPRA GTLaunch film · 64splayer not loading? watch here →
AMG BLACK SERIES
AMG BLACK SERIESTrack film · 2:25player not loading? watch here →
Where we start
The car doesn’t have to exist. It barely has to be decided.
The design sketch
The design sketch
A tape drawing is enough to set the intent
Surface data
Surface data
CAS / NURBS — any stage of freeze, under NDA
The clay
The clay
Photos of the model are plenty; it never leaves your studio
The reveal, before the reveal
The reveal, before the reveal

Same car, four stages earlier. Everything on this page started as a file — no prototype ever left a building.

Every technology, one studio
The project picks the tool — not the other way around.
Full-detail modeling
01 · Full 3D

Full-detail modeling

When the program needs CAD-grade: complete surface modeling, materials to spec, every shutline honest. Built to survive a design team’s review.

Design directions from one sketch
02 · Sketch → prototype

Design directions from one sketch

One sketch in, several super-real prototypes out — distinct design directions, rendered like they exist. Pick the one that deserves the budget.

Design options on demand
03 · AI iteration

Design options on demand

Change the fascia, widen the stance, test a trim theme — photoreal options in hours. Decisions happen in one meeting, not one quarter.

CGI, AI and film craft — mixed per shot
04 · Hybrid pipeline

CGI, AI and film craft — mixed per shot

Each shot gets whatever it needs. The seams are our problem; you only see the result.

— Configure it liveBuild the car in the browser.

The same consistent render set, made interactive: paint, wheels, carbon, cabin — every choice rendered on the car, spun 360°, priced in real time.

Live demo RS 6 Avant configurator preview RS 6 Avant · Launch configurator →
Live build

Every choice reflected on the car, instantly.

360° view

Drag to spin the car inside the pavilion.

Inside & out

Colour, wheels, calipers, carbon and cabin.

Instant quote

Your build, priced as you go.

The math

The photoshoot

  • A prototype on a truck, under a tarp, with a security detail
  • Studio rental, crew days, location permits
  • One location per budget — and the weather still votes
  • Every colorway is another shoot day
  • A leak risk at every stop
  • Reshoots mean a new budget line

The file

  • The car never leaves your building — data in, campaign out
  • Any location is a line in the brief
  • Every colorway from one master, configurator-consistent
  • Stills in days, the film right behind
  • NDA first; nothing physical to photograph in a parking lot
  • A reshoot is a revision, not a budget
Campaign stills
Studio profile
Studio profile
Interior set
Interior set
Desert run
Desert run
Alpine dusk
Alpine dusk
Rooftop
Rooftop
One master · every colorway
One master · every colorway
Carbon and light
Carbon and light
City night
City night
How it works
01

Under NDA

Surface data in, nothing leaves the room. We’ve kept architecture secrets for 25 years.

02

Direction

Treatment and style frames in days — studio, location, motion, all planned against the embargo.

03

Stills → film

Hero stills approved first; the film builds on frames you already signed.

04

Launch kit

Film in 4K, campaign stills, 9:16 cutdowns — the day the embargo lifts, you’re everywhere.

Straight answers
How accurate is the car?

Built from your surface data and locked to it. Your design team reviews at staged gates — nothing ships off-geometry.

What about confidentiality?

NDA before any data moves. We’ve kept clients’ unbuilt work secret for 25 years — the habit transfers.

We only have sketches.

That’s a start — see “Where we start” above. Intent is enough to begin; we lock to CAS the moment it exists.

Can you do every colorway?

Yes — every paint and trim from the same master, at configurator consistency. That’s the point of working from the file.

We have an in-house design team. Where do you fit?

Alongside it. Your designers set direction; we give them volume — variants, full-detail models, photoreal validation — at a pace an internal studio can’t staff for. Their sketch stays their sketch.

Who owns the work?

You do — models, renders, variant explorations, all of it. Nothing enters a portfolio or a training set without written sign-off.

Do you use AI?

Yes — inside a 25-year craft pipeline, with human direction at every gate. That’s why it’s fast and it’s right. Judge the films above, not us.

Why Provisual
The eye took 25 years. The speed is new.
01

Desire is our trade

Since 2001 we’ve made people commit to things that don’t exist — towers, hotels, homes. Proportion, light, reflection, restraint. A car is the same discipline with better curves.

02

The eye and the speed

Legacy CGI houses have the taste and move in quarters. AI shops move in days and have no taste. We spent 25 years earning the eye, then armed it with AI. There is nobody else standing in that middle.

03

The audition is already on the page

The CUPRA and AMG films above are the studio’s own, end to end. That’s the audition. Imagine the version where your design team is in the room.

Est. 2001
twenty-five years in
2,500+
projects delivered
18,000+
images produced
0
missed deadlines
12
countries
<4h
response time

Provisual Operating System

Most studios rent this.We built ours.

See the whole system →

The industry standard

A drive for the files. A mail thread for the notes. A spreadsheet for the dates. A quoting tool that knows nothing about production. Four generic apps, each good at one thing, none of them aware the others exist.

So somebody copies between them by hand, all day. That is where a brief gets lost, where a note never reaches the artist, and where a change nobody agreed to shows up on the invoice. It is almost never the rendering.

What we built instead

We took what works from each and built one system where the parts are wired together. Your approved quote becomes the production plan. The plan opens your room. Your mark on a render becomes the artist’s task. The delivery closes the invoice.

Nothing is copied from one place to another, because there is no other place. That is the advantage: not a nicer render, a job that cannot quietly fall through the gap between two apps.

01Quoteapproved by you
02Production planevery piece, dated
03Your roomopens on its own
04Your markbecomes the task
05Deliverycloses the invoice

PRODUCTION · ADAMANT TOWER11 / 11

InputKOBLR1R2R3FIN
EXT-STILL-01-plaza (Plaza level)
Your OK
EXT-STILL-02-podium (Podium, dusk)
Your OK
EXT-STILL-03-skyline (Skyline, north)
Delivered
INT-STILL-04-lobby (Lobby)
R1 · due 04.09
INT-STILL-05-sky-lounge (Sky lounge)
R1 · due 04.09
INT-STILL-06-unit-a (Model unit A)
Blockout
ANIM-07-approach (Approach, 20s)
Blockout
EXT-STILL-08-aerial (Aerial, north-east)
Your OK
INT-STILL-09-fitness (Fitness)
R1 · due 04.09
INT-STILL-10-pool-deck (Pool deck)
Blockout
ANIM-11-lobby-walk (Lobby walk, 15s)
Blockout

REVIEW · R2 COLOR · V14 marks

1
2
3
4
1Cladding on the left bay reads too warm.answered
2This tree is taller than the canopy spec.answered
3Thin out the planting on the right.answered
4Water is too still. Needs movement.answered

STUDIO STATEupdated daily

Active projects
27
at least one piece in production
90d+23%20–28
On the bench now
14
of 36 on the active roster
90d-22%7–18
Pieces this month
67
+34 vs last month
90d+86%36–67
Quote pipeline · draft → sent → won6 · 31
DRAFT1
SENT6
WON31
Active projects · days running27 · 5 > 90d
P2489182d
P2497173d
P2512154d
P2528118d
P253691d
P254384d
P255163d
P256055d
P256442d
P257115d

CLIENT ROOM · NORTHBANKyour login

P2543 · in progress

Adamant Tower

Contracted scope

Exteriors, lobby and amenities · 11 pieces

PV-Q-2026-0117 · approved 12.05.26

ER

Your contact at Provisual

Elena Ruiz · project manager

11pieces
3delivered
2waiting for your OK
04.09next delivery

Project account

QuotedPV-Q-2026-0117
Invoiced50%
Paid50%
Open balance50%

Recent activity

Sky lounge moved to R1 colour22.08
Lobby moved to R1 colour22.08
Skyline delivered · 5K master19.08
Podium passed to your review18.08
Cameras locked · blockout signed off11.08

01

Every piece, every stage, dated

A project is not one deliverable: it is forty moving parts. Each one carries its stage, its due date and the person holding it. Cameras and architecture lock at blockout, so from there on a change is agreed and priced before it is done, never discovered on the invoice.

02

Your notes land on the image

You draw straight on the render. The mark stays anchored to that frame and our answer stays attached to the mark, so nobody is hunting for the third one from the left in the email from Tuesday. Every round is versioned: what you asked, what changed and who signed off are still there six months later.

03

The studio measures itself

Every stage change, every handoff and every approval writes a line. Not for a report: so the answer to where your project stands takes four seconds instead of four emails. It is what turns twenty-five years without a missed deadline from a claim into something we can show you.

04

You get a key, not a status call

Your own room in our system: what you contracted, who your project manager is, what stage every piece is at, what has been invoiced and what is still open. The same numbers we run the studio on are the ones you see, from the day we start.

2,741
events on the record
821
in the last 30 days
38
AI agents on the roster
51
processes running alone
0
missed deadlines in 25 years

Launch before the factory does.

Tell us what you’re building. We’ll tell you how we’d sell it — and reply within four working hours.

info@provisualstudio.com