Provisual AI Labs — fashion

The campaign without the production.

Films, editorials and whole worlds for collections — built from your samples, your tech packs, your codes.

Send us the lookbook
The stakes

Location scouts, casting, set builds, weather windows — and a sample stuck in customs. Or a campaign built where none of that exists.

The campaigns
Where we start
A rail of samples is a campaign waiting to happen.
Collection samples
Collection samples
Flat, on-form or on-model — enough to rebuild the garment faithfully
Tech packs & sketches
Tech packs & sketches
From drawing to campaign frame — before the piece is sewn
Brand codes & materials
Brand codes & materials
Palette, references, swatches — the world gets built inside them
The campaign frame
The campaign frame

From the rail to the campaign without a single call sheet. The garment travels as a file; the world gets built around it.

Every technology, one studio
The project picks the tool — not the other way around.
Garment & set, in true geometry
01 · Full 3D

Garment & set, in true geometry

Simulated cloth, physical light, a set with real optics. Texture that survives the zoom — that’s the whole game.

From tech pack to finished frame
02 · Sketch → campaign

From tech pack to finished frame

The piece photographed before it’s sewn — croquis in, campaign out.

Colorways, sets and casting looks
03 · AI variants

Colorways, sets and casting looks

One look, six colorways, six worlds — explored in hours, decided with evidence.

Real footage, impossible worlds
04 · Hybrid

Real footage, impossible worlds

Your shot talent extended into environments no location scout will ever find.

The math

The production

  • Location scouting, permits, travel days
  • Casting and talent fees, per territory
  • A set built for one day, struck the next
  • Weather and daylight get a vote
  • Samples in customs, insured and late
  • Reshoots at full day-rate

The build

  • Any location — invented, or rebuilt exactly
  • Casting explored as variants, rights resolved up front
  • Sets that persist season to season
  • Light is a decision, not a forecast
  • Garments travel as files
  • Revisions are iterations, not productions
The campaigns, framed
MUGLER · front
MUGLER · front
MUGLER · profile
MUGLER · profile
MUGLER · beauty
MUGLER · beauty
MUGLER · back
MUGLER · back
JACQUEMUS · front
JACQUEMUS · front
JACQUEMUS · profile
JACQUEMUS · profile
JACQUEMUS · beauty
JACQUEMUS · beauty
JACQUEMUS · back
JACQUEMUS · back
How it works
01

Send the collection

Samples, tech packs or the lookbook — plus your codes. NDA first.

02

The world

Set, light and casting language proposed as frames — approved before production.

03

Film + stills

One world, shot like a production: the film and the editorial set from the same build.

04

The drop

Campaign, cutdowns and social kit — timed to your calendar, not the weather.

Straight answers
Will the fabric look real?

That’s the craft. Cloth is simulated physically and lit like a cinematographer would — the texture survives the zoom. One rubbery weave kills a campaign; we know.

Will you respect our brand codes?

We work inside them. Your references, palette and art direction govern every frame — nothing ships off-code.

What about model likeness and rights?

Synthetic faces with no likeness claims, licensed digital doubles, or your own shot talent extended — resolved in writing before frame one.

Is the work exclusive?

Everything built for you — garments, sets, worlds — is yours. We never reuse it.

Can you match a fashion calendar?

Campaigns in weeks, variants in days. No scouting, no shipping, no weather.

Who owns the output?

You do. Full transfer, source files included.

Why Provisual
Light and material are the whole job. They always were.
01

Surfaces under invented light

Twenty-five years selling unbuilt architecture is twenty-five years making stone, glass and water believable under light that never happened. Cloth is the same discipline — and it doesn’t come from a prompt.

02

Worlds, not backdrops

Architecture visualization is world-building with real geometry and coherent space. A set from us has logic — which is why it holds across a film, thirty stills and a social kit without breaking.

03

The craft transfers

We made both films above end to end to see if the craft transfers to fashion. It does. Watch them, then imagine your collection.

Est. 2001
twenty-five years in
2,500+
projects delivered
18,000+
images produced
0
missed deadlines
12
countries
<4h
response time

Provisual Operating System

Most studios rent this.We built ours.

See the whole system →

The industry standard

A drive for the files. A mail thread for the notes. A spreadsheet for the dates. A quoting tool that knows nothing about production. Four generic apps, each good at one thing, none of them aware the others exist.

So somebody copies between them by hand, all day. That is where a brief gets lost, where a note never reaches the artist, and where a change nobody agreed to shows up on the invoice. It is almost never the rendering.

What we built instead

We took what works from each and built one system where the parts are wired together. Your approved quote becomes the production plan. The plan opens your room. Your mark on a render becomes the artist’s task. The delivery closes the invoice.

Nothing is copied from one place to another, because there is no other place. That is the advantage: not a nicer render, a job that cannot quietly fall through the gap between two apps.

01Quoteapproved by you
02Production planevery piece, dated
03Your roomopens on its own
04Your markbecomes the task
05Deliverycloses the invoice

PRODUCTION · ADAMANT TOWER11 / 11

InputKOBLR1R2R3FIN
EXT-STILL-01-plaza (Plaza level)
Your OK
EXT-STILL-02-podium (Podium, dusk)
Your OK
EXT-STILL-03-skyline (Skyline, north)
Delivered
INT-STILL-04-lobby (Lobby)
R1 · due 04.09
INT-STILL-05-sky-lounge (Sky lounge)
R1 · due 04.09
INT-STILL-06-unit-a (Model unit A)
Blockout
ANIM-07-approach (Approach, 20s)
Blockout
EXT-STILL-08-aerial (Aerial, north-east)
Your OK
INT-STILL-09-fitness (Fitness)
R1 · due 04.09
INT-STILL-10-pool-deck (Pool deck)
Blockout
ANIM-11-lobby-walk (Lobby walk, 15s)
Blockout

REVIEW · R2 COLOR · V14 marks

1
2
3
4
1Cladding on the left bay reads too warm.answered
2This tree is taller than the canopy spec.answered
3Thin out the planting on the right.answered
4Water is too still. Needs movement.answered

STUDIO STATEupdated daily

Active projects
27
at least one piece in production
90d+23%20–28
On the bench now
14
of 36 on the active roster
90d-22%7–18
Pieces this month
67
+34 vs last month
90d+86%36–67
Quote pipeline · draft → sent → won6 · 31
DRAFT1
SENT6
WON31
Active projects · days running27 · 5 > 90d
P2489182d
P2497173d
P2512154d
P2528118d
P253691d
P254384d
P255163d
P256055d
P256442d
P257115d

CLIENT ROOM · NORTHBANKyour login

P2543 · in progress

Adamant Tower

Contracted scope

Exteriors, lobby and amenities · 11 pieces

PV-Q-2026-0117 · approved 12.05.26

ER

Your contact at Provisual

Elena Ruiz · project manager

11pieces
3delivered
2waiting for your OK
04.09next delivery

Project account

QuotedPV-Q-2026-0117
Invoiced50%
Paid50%
Open balance50%

Recent activity

Sky lounge moved to R1 colour22.08
Lobby moved to R1 colour22.08
Skyline delivered · 5K master19.08
Podium passed to your review18.08
Cameras locked · blockout signed off11.08

01

Every piece, every stage, dated

A project is not one deliverable: it is forty moving parts. Each one carries its stage, its due date and the person holding it. Cameras and architecture lock at blockout, so from there on a change is agreed and priced before it is done, never discovered on the invoice.

02

Your notes land on the image

You draw straight on the render. The mark stays anchored to that frame and our answer stays attached to the mark, so nobody is hunting for the third one from the left in the email from Tuesday. Every round is versioned: what you asked, what changed and who signed off are still there six months later.

03

The studio measures itself

Every stage change, every handoff and every approval writes a line. Not for a report: so the answer to where your project stands takes four seconds instead of four emails. It is what turns twenty-five years without a missed deadline from a claim into something we can show you.

04

You get a key, not a status call

Your own room in our system: what you contracted, who your project manager is, what stage every piece is at, what has been invoiced and what is still open. The same numbers we run the studio on are the ones you see, from the day we start.

2,741
events on the record
821
in the last 30 days
38
AI agents on the roster
51
processes running alone
0
missed deadlines in 25 years

Your collection deserves a world.

Tell us what you’re building. We’ll tell you how we’d sell it — and reply within four working hours.

info@provisualstudio.com