Provisual AI Labs — immersive experiences

Walk the space before it exists.

Concept, visualization, technical package and film — experiential spaces designed, proven and sold before build-out.

Tell us the goal
The stakes

Most experiential budgets get approved off a moodboard — and die in translation to the built thing. You should be walking the space, not imagining it.

The proof · NOTHING
NOTHING
NOTHINGImmersive concept filmplayer not loading? watch here →
Where we start
A brand and an empty floor. That’s enough to start.
An empty space
An empty space
We build the experience into your square meters
A floor plan
A floor plan
Your architect’s drawings are enough — the concept lands on them
A concept deck
A concept deck
From slides to a walkable, buildable space
The space, before it exists
The space, before it exists

NOTHING — the concept on this page — went from a one-line idea to renders, technical drawings and a film. That’s the exact package you’d receive.

Every technology, one studio
The project picks the tool — not the other way around.
The space in full 3D
01 · From the plan

The space in full 3D

Built directly on your architect’s drawings — geometry that closes, light that’s honest.

Concept to experience
02 · From a brief

Concept to experience

A one-page objective becomes a named, designed, walkable space — with a reason to exist.

Themes explored as finished images
03 · AI scenography

Themes explored as finished images

Brutalist, botanical, chrome — the same room in three moods, decided in one meeting.

Every output from one build
04 · One world

Every output from one build

Film, stills, walkthrough and screen content — one 3D world, no re-briefing between formats.

The math

The agency pitch

  • Moodboards standing in for the space
  • Physical mockups at five figures — of one corner
  • You approve a sketch, you receive a surprise
  • Design and fabrication speaking different languages
  • Marketing waits for opening-day photography
  • Every change is a new pitch round

The walkable concept

  • You walk the finished space before signing off
  • Photoreal at concept stage — no mockup budget
  • What you approve is what gets built
  • Technical plans from the same 3D model
  • The launch campaign shot inside the render
  • Variants in days, not pitch cycles
The space, room by room
The glyph room
The glyph room
Material detail
Material detail
Technical section
Technical section
Rigging spec
Rigging spec
Mirror detail plan
Mirror detail plan
How it works
01

The brief

A brand, a space, a goal — a floor plan helps, but isn’t required.

02

The concept

Named, designed and rendered — themes explored as finished images, not sketches.

03

The package

Full visualization + technical drawings + film, from one 3D build.

04

To the builders

Your fabricator gets plans and the model; your marketing gets the launch kit. Same day.

Straight answers
Can this actually be built?

Yes — every concept ships with plans, sections and dimensions. NOTHING, our own concept, went from idea to a full technical package. That’s the standard.

What does this cost vs an agency pitch?

A fraction of a physical mockup — and you see the whole space, not a corner of it.

We already have an architect and a fabricator.

Good. We hand them a technical package and a 3D model, not a moodboard.

How fast to opening?

Concept plus full visualization in weeks. Your build timeline stays yours — our part never becomes the bottleneck.

Do you spec screens and projection?

Yes — resolutions, throw distances, content dimensions, all derived from the model.

Who owns the work?

You do. Model, plans, film — everything.

Why Provisual
We’ve sold spaces that don’t exist for 25 years.
01

We come from architecture, not events

Experiential agencies come from marketing; we come from buildings. Selling an unbuilt space is the entire discipline of architectural visualization — the geometry works, the light is honest, the plan closes. Our concepts survive contact with a fabricator.

02

NOTHING is the proof, not the pitch

NOTHING is an immersive retail concept taken end to end — named, designed, rendered, planned to technical drawings and filmed. That exact package is what you’d receive.

03

The interactive layer already ships

We operate IMAGEIN — an interactive spatial product with real-time exploration and VR tours, in production for real estate. The walkthrough of your space isn’t a demo we’d have to invent; it’s a product we run.

Est. 2001
twenty-five years in
2,500+
projects delivered
18,000+
images produced
0
missed deadlines
12
countries
<4h
response time

Provisual Operating System

Most studios rent this.We built ours.

See the whole system →

The industry standard

A drive for the files. A mail thread for the notes. A spreadsheet for the dates. A quoting tool that knows nothing about production. Four generic apps, each good at one thing, none of them aware the others exist.

So somebody copies between them by hand, all day. That is where a brief gets lost, where a note never reaches the artist, and where a change nobody agreed to shows up on the invoice. It is almost never the rendering.

What we built instead

We took what works from each and built one system where the parts are wired together. Your approved quote becomes the production plan. The plan opens your room. Your mark on a render becomes the artist’s task. The delivery closes the invoice.

Nothing is copied from one place to another, because there is no other place. That is the advantage: not a nicer render, a job that cannot quietly fall through the gap between two apps.

01Quoteapproved by you
02Production planevery piece, dated
03Your roomopens on its own
04Your markbecomes the task
05Deliverycloses the invoice

PRODUCTION · ADAMANT TOWER11 / 11

InputKOBLR1R2R3FIN
EXT-STILL-01-plaza (Plaza level)
Your OK
EXT-STILL-02-podium (Podium, dusk)
Your OK
EXT-STILL-03-skyline (Skyline, north)
Delivered
INT-STILL-04-lobby (Lobby)
R1 · due 04.09
INT-STILL-05-sky-lounge (Sky lounge)
R1 · due 04.09
INT-STILL-06-unit-a (Model unit A)
Blockout
ANIM-07-approach (Approach, 20s)
Blockout
EXT-STILL-08-aerial (Aerial, north-east)
Your OK
INT-STILL-09-fitness (Fitness)
R1 · due 04.09
INT-STILL-10-pool-deck (Pool deck)
Blockout
ANIM-11-lobby-walk (Lobby walk, 15s)
Blockout

REVIEW · R2 COLOR · V14 marks

1
2
3
4
1Cladding on the left bay reads too warm.answered
2This tree is taller than the canopy spec.answered
3Thin out the planting on the right.answered
4Water is too still. Needs movement.answered

STUDIO STATEupdated daily

Active projects
27
at least one piece in production
90d+23%20–28
On the bench now
14
of 36 on the active roster
90d-22%7–18
Pieces this month
67
+34 vs last month
90d+86%36–67
Quote pipeline · draft → sent → won6 · 31
DRAFT1
SENT6
WON31
Active projects · days running27 · 5 > 90d
P2489182d
P2497173d
P2512154d
P2528118d
P253691d
P254384d
P255163d
P256055d
P256442d
P257115d

CLIENT ROOM · NORTHBANKyour login

P2543 · in progress

Adamant Tower

Contracted scope

Exteriors, lobby and amenities · 11 pieces

PV-Q-2026-0117 · approved 12.05.26

ER

Your contact at Provisual

Elena Ruiz · project manager

11pieces
3delivered
2waiting for your OK
04.09next delivery

Project account

QuotedPV-Q-2026-0117
Invoiced50%
Paid50%
Open balance50%

Recent activity

Sky lounge moved to R1 colour22.08
Lobby moved to R1 colour22.08
Skyline delivered · 5K master19.08
Podium passed to your review18.08
Cameras locked · blockout signed off11.08

01

Every piece, every stage, dated

A project is not one deliverable: it is forty moving parts. Each one carries its stage, its due date and the person holding it. Cameras and architecture lock at blockout, so from there on a change is agreed and priced before it is done, never discovered on the invoice.

02

Your notes land on the image

You draw straight on the render. The mark stays anchored to that frame and our answer stays attached to the mark, so nobody is hunting for the third one from the left in the email from Tuesday. Every round is versioned: what you asked, what changed and who signed off are still there six months later.

03

The studio measures itself

Every stage change, every handoff and every approval writes a line. Not for a report: so the answer to where your project stands takes four seconds instead of four emails. It is what turns twenty-five years without a missed deadline from a claim into something we can show you.

04

You get a key, not a status call

Your own room in our system: what you contracted, who your project manager is, what stage every piece is at, what has been invoiced and what is still open. The same numbers we run the studio on are the ones you see, from the day we start.

2,741
events on the record
821
in the last 30 days
38
AI agents on the roster
51
processes running alone
0
missed deadlines in 25 years

Bring the brand. We’ll bring the space.

Tell us what you’re building. We’ll tell you how we’d sell it — and reply within four working hours.

info@provisualstudio.com