Provisual AI Labs — product design

The campaign ships before the product does.

Launch films, hero stills and the full e-commerce pack — from your CAD, before the first unit exists.

Send us the CAD
—The stakes

Your launch page needs finished visuals while the units are still on a boat. Prototype photography can’t save you. Your STEP file can.

—Where we start
CAD, a sketch, or a prototype on your desk. Any of the three is a campaign.
Engineering CAD
Engineering CAD
STEP, IGES, SOLIDWORKS — we take it as-is and make it photoreal
ID sketches
ID sketches
Concept-stage drawings become super-real prototypes, in several directions
A prototype
A prototype
No CAD? We rebuild the product from what you have — even photos
→
The launch image
The launch image

Everything below is one loudspeaker, built once as a master model, then shot in every context, finish and format the launch needed. Same object, every frame. That’s the point.

—Every technology, one studio
The project picks the tool — not the other way around.
From engineering CAD, exactly
01 · Full 3D

From engineering CAD, exactly

Your geometry, not an interpretation — dimensions and proportions stay engineering-true, finish becomes photoreal.

Design directions, super-real
02 · Sketch → prototypes

Design directions, super-real

One concept, several finished-looking directions — decided in a meeting, before tooling money moves.

Finishes and contexts in hours
03 · AI variants

Finishes and contexts in hours

Steel, gold, ceramic — every material and market context from the same master, same light.

The engineering, made legible
04 · Technical storytelling

The engineering, made legible

Exploded views and cutaways that explain why the product is good — not just that it’s pretty.

—What you get

Launch film

The film that sells the product before the first unit ships.

30–60s · 4K · from CAD

Hero stills

The images the whole campaign hangs on.

6–12 frames · print-res

E-commerce pack

Every image the listing needs, compliant on day one — A+ modules included.

white bg + lifestyle · marketplace-spec

Exploded & technical

The engineering, made legible to buyers.

cutaways · callouts

Colorways & SKUs

The full range without a single reshoot.

every variant · one master

Social kit

Launch-week ammunition, cut for every feed.

9:16 cutdowns · stills · loops
—The math

The prototype shoot

  • Photographing units that don’t exist yet
  • Studio day rates, crew, retouching rounds
  • A reshoot per SKU and colorway
  • Retouching to hide prototype flaws
  • Shipping prototypes to studios — a leak surface
  • One format, re-cropped badly everywhere

The master model

  • Photoreal from CAD, pre-production
  • No set, no shipping, no crew
  • Every variant from one master model
  • Flawless finish is the default
  • Nothing physical leaves your building
  • Every format mastered from the same scene
—The work
VESTBØ Ø9 Launch film · 0:49 · every frame from one master model Self-initiated
The pair, in place
The pair, in place
Five layers
Five layers
Bronze dome tweeter
Bronze dome tweeter
Four finishes, one master
Four finishes, one master
Marketplace-ready
Marketplace-ready
Cabinet, 68 kg
Cabinet, 68 kg
—How it works
01

Send the file

CAD, sketches or the prototype. NDA first if you’re pre-announcement.

02

Look-dev

Materials calibrated against your samples; you approve a frame before anything scales.

03

The master

One craft-grade model → film, stills, e-commerce, variants — all from the same scene.

04

Launch kit

Everything the launch page, the listing and the feed need. One delivery.

—Straight answers
Will it match our CAD exactly?

We render from your STEP/IGES geometry directly — dimensions and proportions are your engineering data, not an interpretation.

Can you nail our materials and finishes?

Physical samples, Pantone refs or spec sheets calibrate every material. You approve a look-dev frame before production.

We haven’t announced.

NDA standard. Nothing physical moves, nothing touches public tools, files stay on our infrastructure.

Will images pass marketplace review?

Packs are delivered to platform spec — main-image rules, resolutions, A+ modules included.

How fast are revisions?

The scene is live 3D — a camera, color or material change is hours, not a reshoot.

Who owns the assets?

You do. Full usage rights; source files negotiable.

—Why Provisual
A speaker is a smaller building.
01

Twenty-five years of light

How light falls on a material, how proportion reads at a glance, where the eye lands — we’ve solved that problem on unbuilt towers for 25 years. Your product is the same problem, at desk scale.

02

Speed without the slop

AI alone ships variants nobody should approve; studios alone take weeks per round. We run both — a craft-grade master model, then AI exploration on top, with an eye that knows when a reflection lies.

03

Options are the culture

Architecture trained us to present directions, not a single take. Your product gets design directions, colorways and campaign looks rendered super-real — decisions on evidence, not imagination.

Est. 2001
twenty-five years in
2,500+
projects delivered
18,000+
images produced
0
missed deadlines
12
countries
<4h
response time

Provisual Operating System

Most studios rent this.We built ours.

See the whole system →

The industry standard

A drive for the files. A mail thread for the notes. A spreadsheet for the dates. A quoting tool that knows nothing about production. Four generic apps, each good at one thing, none of them aware the others exist.

So somebody copies between them by hand, all day. That is where a brief gets lost, where a note never reaches the artist, and where a change nobody agreed to shows up on the invoice. It is almost never the rendering.

What we built instead

We took what works from each and built one system where the parts are wired together. Your approved quote becomes the production plan. The plan opens your room. Your mark on a render becomes the artist’s task. The delivery closes the invoice.

Nothing is copied from one place to another, because there is no other place. That is the advantage: not a nicer render, a job that cannot quietly fall through the gap between two apps.

01Quoteapproved by you
02Production planevery piece, dated
03Your roomopens on its own
04Your markbecomes the task
05Deliverycloses the invoice

PRODUCTION · ADAMANT TOWER11 / 11

InputKOBLR1R2R3FIN
EXT-STILL-01-plaza (Plaza level)
Your OK
EXT-STILL-02-podium (Podium, dusk)
Your OK
EXT-STILL-03-skyline (Skyline, north)
Delivered
INT-STILL-04-lobby (Lobby)
R1 · due 04.09
INT-STILL-05-sky-lounge (Sky lounge)
R1 · due 04.09
INT-STILL-06-unit-a (Model unit A)
Blockout
ANIM-07-approach (Approach, 20s)
Blockout
EXT-STILL-08-aerial (Aerial, north-east)
Your OK
INT-STILL-09-fitness (Fitness)
R1 · due 04.09
INT-STILL-10-pool-deck (Pool deck)
Blockout
ANIM-11-lobby-walk (Lobby walk, 15s)
Blockout

REVIEW · R2 COLOR · V14 marks

1
2
3
4
1Cladding on the left bay reads too warm.answered
2This tree is taller than the canopy spec.answered
3Thin out the planting on the right.answered
4Water is too still. Needs movement.answered

STUDIO STATEupdated daily

Active projects
27
at least one piece in production
90d+23%20–28
On the bench now
14
of 36 on the active roster
90d-22%7–18
Pieces this month
67
+34 vs last month
90d+86%36–67
Quote pipeline · draft → sent → won6 · 31
DRAFT1
SENT6
WON31
Active projects · days running27 · 5 > 90d
P2489182d
P2497173d
P2512154d
P2528118d
P253691d
P254384d
P255163d
P256055d
P256442d
P257115d

CLIENT ROOM · NORTHBANKyour login

P2543 · in progress

Adamant Tower

Contracted scope

Exteriors, lobby and amenities · 11 pieces

PV-Q-2026-0117 · approved 12.05.26

ER

Your contact at Provisual

Elena Ruiz · project manager

11pieces
3delivered
2waiting for your OK
04.09next delivery

Project account

QuotedPV-Q-2026-0117
Invoiced50%
Paid50%
Open balance50%

Recent activity

Sky lounge moved to R1 colour22.08
Lobby moved to R1 colour22.08
Skyline delivered · 5K master19.08
Podium passed to your review18.08
Cameras locked · blockout signed off11.08

01

Every piece, every stage, dated

A project is not one deliverable: it is forty moving parts. Each one carries its stage, its due date and the person holding it. Cameras and architecture lock at blockout, so from there on a change is agreed and priced before it is done, never discovered on the invoice.

02

Your notes land on the image

You draw straight on the render. The mark stays anchored to that frame and our answer stays attached to the mark, so nobody is hunting for the third one from the left in the email from Tuesday. Every round is versioned: what you asked, what changed and who signed off are still there six months later.

03

The studio measures itself

Every stage change, every handoff and every approval writes a line. Not for a report: so the answer to where your project stands takes four seconds instead of four emails. It is what turns twenty-five years without a missed deadline from a claim into something we can show you.

04

You get a key, not a status call

Your own room in our system: what you contracted, who your project manager is, what stage every piece is at, what has been invoiced and what is still open. The same numbers we run the studio on are the ones you see, from the day we start.

2,741
events on the record
821
in the last 30 days
38
AI agents on the roster
51
processes running alone
0
missed deadlines in 25 years

Still in tooling? Perfect timing.

Tell us what you’re building. We’ll tell you how we’d sell it — and reply within four working hours.

info@provisualstudio.com